Produce it once, distribute it anywhere with Prism.

Prism turns your TruVu system into a digital publishing engine, helping you produce weather content for automatic distribution to today's alternative platforms including WEB, mobile phones, PDAs, and personal digital players. Imagine your severe weather presence on the Web, or cell phone, exactly matching your coverage on television! Prism allows you to publish severe weather watch and warning maps directly to the Web at the same time it creates identical versions formatted for on-air use, all via "event driven" content generation. Now your weather news goes everywhere your viewers do, making it more valuable for viewers and sponsors alike. Prism turns every new digital device into a potential revenue stream.

Producing content for multiple formats couldn't be easier. Views of your DMA produced for air can be scaled, cropped, and converted to a variety of open formats for the small screen by Prism, enabling neighborhood-level microcasts without having to produce each local report from scratch. Best of all, your individual station brand is carried across all platforms, ensuring that your viewers remember the origin of their most valued content.

Though Prism was created to help you publish more and better content for the Web and to reach new devices, you'll use it to produce your weather presentations for the big screen, too. Now you can create show elements and automate important, time-consuming tasks like updating temperature maps, radar and satellite loops and 3D fly-throughs with one simple interface utilizing intelligent updating based on events, not just a pre-defined time schedule. Content can be seamlessly generated in 2D or 3D for stunning realism. Prism compiles and displays neighborhood weather data automatically. No wonder it’s quickly become an indispensable production tool for stations around the country.

Best of all, Prism is included free with every TruVu System.